experience

Digital Strategist

Devised and implemented an advertising strategy to build and maintain audiences across the state.
Created department wide reports synthesizing social media and web analytics
Produced and designed featues and interactive experiences
Designed and developed graphics and videos for Social Media platforms

Digital Strategist

Devised and implemented an integrated publishing and promotion strategy, quadrupling the social audience and doubling website visits
Designed the “always on” advertising strategy for ACLU content
Oversaw the integration of ACLU content into Goolge and Apple News
Created an organization wide framework for audience narratives
Redesigend process for title optimization and image selection for all posts
Created department wide reports synthesizing social media and web analytics
Redesigned pages to improve user experience and SEO
Produced and designed featues and interactive experiences

ICED Media
(April 2014 - June 2016)

Digital Producer

Catch Digital
(July 2013 - March 2014)

Assistant Account Manager

Collaborated with a team of designers and developers to create websites and other digital experiences.

education

Hunter College
(August 2019 - Present)

MFA Candidate
Integrated Media Arts

Grinnell College
(August 2009 - June 2013)

Bachelor of Arts
Religious Studies

Creative Software:

Photoshop
Illustrator
Indesign
Audition

Premiere
After Effects
Davinci Resolve
Ableton

Analytics:

Google Analytics
Adobe Analytics

Chartbeat
Crowdtangle

Advertising:

Facebook Ads manager
Google AdWords

Twitter Ads
Reddit Ads

Camera:

Sony FS5
Sony A7sII
Sony PZ 18-105mm f/4

Minolta X700
Assorted Minolta Primes

Analog Film Processing

Sound:

Tascam DR100
Sennheiser MKE 600

Mackie Onyx 1620i
Contact Microphones

poojpadmaraj@gmail.com